Links do Dia: 25.04.08

• The Future of Online Advertising: Entertainment vs Information – Publishing 2.0

There are two principal ways advertisers are trying to create value for consumers on the web — and they must create value because, you know, consumers are in control. On the web, advertisers can provide entertainment or information.

• For the Brain, Cash is Good, Status is Better – Scientific American

New research shows for the first time that we process cash and social values in the same part of our brain (the striatum)—and likely weigh them against one another when making decisions. So what’s more important—money or social standing? It might be the latter, according to two new studies published in the journal Neuron.