Links do Dia: 06.05.08

• The Accuracy of Web Analytics – Roderick Ioerger in Andy Beal’s Marketing Pilgrim

When it comes to marketing everyone is out to compose the most compelling message possible and then measure an audience’s reaction to that message. The question then becomes are measuring the tools that web marketers use reliable? I think the general consensus is that many of the tools that rely on Java Script are less reliable than marketers would like them to be.

• The Future of Consumer Behaviour – Martin Lindstrom in Branding Strategy Insider

A typical 21-year-old has played 5,000 hours of computer games, exchanged 25,000 emails, SMSs and chat messages, has used a cellphone some 10,000 times and spent 3,500 hours online. Surprised? Well that’s your future consumer.