Links do Dia: 12.05.08

• Why Twitter Matters – And Why I Just Might Follow You – AttentionMax

I use Twitter, the micro-blogging platform. Each post is limited to 140 characters, so it instills succinct, efficient expression. And you only receive regular posts from those people you choose to follow, so you can eliminate attention polluters. While Twitter is significant in its own right, most significant is what it represents: the arrival of short-form communications, specially tailored for our growing attention deficit and love for instant gratification.

• Brand Name Overload – Branding Strategy Insider

There are about 2.5 million registered trademarks in the United States–and at least 3 million more in the rest of the world. Last year, more than 500,000 new names were registered around the world. A standard dictionary has about 100,000 entries. We’re running out of words to use for names. So, how hard is it to come up with a good name for a product? Here’s how hard. A number of years ago, the industrial products sector of Kimberly-Clark actually trademarked the name “Brand X.”