Links do Dia: 16.05.08

• The End of Command & Control Branding – Paul Dunay in MarketingProfs Daily Fix

these days you hear a lot of discussions about the explosion of new media types and formats like RSS feeds, blogs, podcasts, video, communities, micro-blogging and other emerging forms of social media. And it is causing plenty of concern that this disruption of media is eroding the traditional command and control branding that has become such common place for marketers.

• The Twitter Story I’ve been working on – Stephen Baker in Business Week Blogspotting

It’s easy to laugh at nonsense on Twitter, the micro-blogging rage. “my nose is leaking,” writes someone called Zapples. “so imma go to sleep now…” But I’ve heard lots of similar drivel (and even produced some myself) on the phone—an important technology if there ever was one. The key question today isn’t what’s dumb on Twitter, but instead how a service with chicklet-sized messages topping out at 140 characters can be smart, useful, maybe even necessary.