Links do Dia: 09.06.08

• Generation Y: Welcome To Their World – Read Write Web

We’ve showed how Gen Y is going to change the web. In doing so, Gen Y is also changing the world. Despite all of this, the world of Generation Y eludes a lot of the previous generations. Generation Y is absorbed in a world made possible through technology. This is a key factor that is left out of the misconceptions made about Gen Y. Here’s a glimpse into the world of Gen Y and how they’re using technology.

• The Five Questions Companies Ask About Social Media – Web Strategy by Jeremiah

I just visited a client who had several groups in their company doing quite a bit around social media (they are trying to answer the 4th and 5th question). They were what I call “walking” and were on the verge of “running”. Often, when I meet companies for the first time, I try to find out which of the following questions that they are answering, as it determines their level of sophistication.