Links do Dia: 10.06.08

• Can Google Trends Predict The Election? – TechCrunch

If more people are searching on Google for “Obama” than “McCain” does that mean he is more likely to win the election? Not every voter in the U.S. uses Google, or even uses the Internet, for that matter. But enough of the population does use Google that its search patterns cannot be ignored by either candidate, the press, or anyone interested in the outcome of the election.

• The Five Essential Elements of Effective Social Media Marketing – Copyblogger

Have you noticed all the skepticism lately about social media marketing? (…) I’ve decided to share the five elements that guide how I build new media assets powered by social media, and let you decide for yourself what you think.