Links do Dia: 18.06.08

• How Brands Can “Buy” Social Media – Web Strategy by Jeremiah

Although many brands are launching blog or community based to engage in conversations with customers, many other brands are starting to participate by ‘purchasing’ their way into social media. The benefits are obvious; brands can quickly with often guaranteed results to their social media budget, especially if measured on page views. Yet the risks are also great as brands may miss out on the potential relationship building derived from employees talking directly to customers. For some brands, I expect this to be a supplement, and additive to get more milage, for existing social media activities.

• The Myth About Change – Conversation Agent

If change were easy, we would have new marketing that is interesting, new topics at conferences and events, and plenty of new ideas and novel executions to feed on. We would also have little room for echo chambers. The truth is that change is easier to talk about than it is to do. Execution is vital, and willingness is crucial.