Links do Dia: 27.06.08

• Google Tests Using Your Search Data to Tailor Ads to You – NY Times Bits

Google’s massive reservoir of data about online behavior, gathered by tracking hundreds of millions of computers, is like the Arctic National Wildlife Refuge. It is a resource that might or might not be exploited safely, and there certainly should be a robust debate before the drilling starts.

• Are You Trained To Tell Good Stories? Do You Understand The Power of Narrative in Business? – Innovation Playground

American psychologist Jerome Bruner, author of the influential essay “The Narrative Construction of Reality, has documented that children, as early as two years old, show that “they understand the stories that their families tell them, and they start to tell their own stories, and in particular start to tell stories to themselves as part of their first efforts to make sense of their lives.” This supports the notion that all of us are hard-wired to tell stories, somehow not everyone know how to use that skill.