Links do Dia: 02.07.08

• Taking the Measure of Marketing Conversations – Conversation Agent

We have these conversations among peers. Depending on where social media is layered inside an organization, what gets measured and valued changes. That’s because there is a different way of looking at it depending on what social media is employed to achieve.

• Amazon’s Page Recommender: Foreshadowing A New Web Service? – O’Reilly Radar

Amazon is turning its personalization engine towards webpages. You can test it on your site via the new Page Recommender Widget (sorry if the link doesn’t work you, it’s only open to affiliates). The widget only considers pages on your website. As you can see from the screenshot above, it shows a combination of products and webpages.