Links do Dia: 15.07.08

• If You Intend To Blog Seriously – Chris Brogan

Blogs are not traditional media, and bloggers are not journalists. Unless they are. But it’s not a requirement. A blog is software. It’s something one puts up on the web to capture information, of whatever type one wants to put on there, and thus, if anyone tells you that you’re doing it wrong, that’s just silly. There aren’t very many wrong ways to do it (legal things like stealing from others might be something you could screw up, but otherwise).

• The 4 Big Problems With Blog Metrics And How To Solve Them – Influential Marketing Blog

Like most bloggers, I struggle with true metrics for my blog. The problem isn’t so much about technology as it is about understanding what is useful to know about my blog to make it better and attract more of an audience. I’ve got lots of metrics that I can look at today, from my Technorati ranking to where my blog is on the Power150 list. I can check the number of comments I get, or look at the number of daily or monthly impressions. There are several big problems with any of these approaches, though.