Links do Dia: 18.07.08

• You Might Be a Digital Anthropologist… – Logic+Emotion

Upon recently talking about micro-interactions to the folks at Citi, I had a “micro-epiphany.”  It occurred to me that companies really need to be looking at the social revolution for possibly one reason over everything else.  Insights into human behavior that can lead to future innovations or even product/service improvements.

• The Potential For Viral Marketing… -Distilled

The Dark Knight is engaging its future audience on a whole new level. Other films, most notably Cloverfield, laid the groundwork for this process. A friend of mine was tuned into the Cloverfield phenomenon from the off, and blogged about how much more he got from the film because of the “little nods and winks to the internet frenzy throughout”. It’s more than feeling like you’re in the ‘in-crowd’ and superior to other viewers; it’s about feeling like you’re actually part of the conversation.