Links do Dia: 24.07.08

• How Does a Company Dip its Toes in the Conversation? – Conversation Agent

Start with the proper attitude. There is a bit more to that, as it turns out.

There have been a lot of discussions about chief bloggers, social media experts and where blogging and social media fits inside an organization.

While establishing roles and responsibilities is important, there are a number of things an organization can do to start dipping its toes in – to use an already oft-invoked term – the conversation.

• Social Media’s Going Corporate – Mack Collier in Marketing Profs Daily Fix

Last year, Forrester Research’s Jeremiah Owyang predicted that 2008 would be the first time that we’d see companies begin to set aside budgets specifically for social media initiatives. Looks like Jeremiah was right, as three recent news stories seem to suggest that corporations are moving quickly into the social media waters.