Links do Dia: 01.08.08

• Content and Marketing Lessons Learned from the Dark Knight – SEOmoz

For the four of you who aren’t aware, The Dark Knight is a pretty big deal for a multitude of reasons (…) Not very often, which is why when you do have the fortune of catching lightning in a bottle, you better figure out the reason behind its success. I think The Dark Knight had a lot of things going for it, and these positives are all things that can be translated over to your site’s content and marketing strategies.

• How not to use Facebook for marketing – FreshNetworks Blog

For the last few days I’ve been privy to an interesting  example of how not to use social networks for marketing. It all started when somebody I don’t know (let’s call him John) asked to be my friend on Facebook.

I don’t know John and have never known John. It became clear that we were both members of a couple of groups and that was, I assumed, where he had got my details from. I have a fairly tight group of friends on Facebook and use it mainly to keep in touch with people I know and don’t get to see as often as I like. So I haven’t accepted his invite. I did look at his profile though and the very day he asked me to be his friend he also befriended almost 200 other people.