Publicidade do BES Incentiva Clientes a Fazer o Contrário do que o Banco Pretende

Eu era lenhador, vivia bem
A mãe natureza não era minha mãe

Cortava umas árvores
Tinha extracto bancário em papel e em sossego

Agora tenho extracto digital
E plantar árvores é o meu emprego

Juntem a cada uma das estrofes, uma igual mas cantada por um coro e têm a irritante publicidade radiofónica do BES. A ideia é levar os clientes BES a aderir ao extracto bancário digital e com isso contribuírem para a preservação do ambiente, e a uma redução dos custos do BES, o que não tira mérito à iniciativa. Mas para além de irritante, esta música na verdade nada diz a favor do extracto digital, antes pelo contrário. Analisemos:

Links do Dia: 04.08.08

• Congress Gets Their Hands on Social Media – Read Write Web

While companies may struggle to catch on with social media, the government seems to be taking steps to do the same. We’re surprised they waited this long! According to the latest Qik blog update, both livestreaming and twittering recently took place on the floor of Congress in Capitol Hill. Is this exciting news about the progression of our government or will we regret their involvement in the future?

• Malwebolence: The Trolls Among Us – NY Times

In the late 1980s, Internet users adopted the word “troll” to denote someone who intentionally disrupts online communities. Early trolling was relatively innocuous, taking place inside of small, single-topic Usenet groups. The trolls employed what the M.I.T. professor Judith Donath calls a “pseudo-naïve” tactic, asking stupid questions and seeing who would rise to the bait. The game was to find out who would see through this stereotypical newbie behavior, and who would fall for it. As one guide to trolldom puts it, “If you don’t fall for the joke, you get to be in on it.”