Links do Dia: 08.08.08

• Advertising vs Experience – the Experience Economist

So the quick point is this. Experience always trumps advertising. Always in the long run anyway. We’ll give you one, maybe two times where your experience doesn’t match your advertising and then we’re gone. And we’re not likely to come back anytime soon. Not without a really, strong compelling reason.

• So how do you measure ROI of online communities? - FreshNetworks Blog

The answer to this question is simple and complex. The simple answer is that you make sure you establish a set of criteria when you launch the community and then judge success against these. The complex answer come with some of the ways in which you may judge success.

The workshops that I’ve run with clients at FreshNetworks only prove that every online community has a different set of aims and so needs to be measured in different ways. However, a few basic principals exist that show the possible ways in which you can measure ROI.