Links do Dia: 14.08.08

• Why Brands Are Unsuccessful in Twitter – Jeremiah Owyang

Rodney Rumford bluntly points out in this latest post about 33 Brands That Suck on Twitter (be sure to read the comments for more color). Most of them have been “Hijacked” (their corporate name scooped by an individual) and many remain dormant. Having a successful brand in Twitter is few and far in between, and here’s why.

• Public Relations is Not Obsolete; It Just Needs New Spots – Marketing Pilgrim

It must be a least a week since we’ve had a juicy meme to sink out teeth into. Fortunately, one has surfaced over the past few days: Is there still a need for public relations? TechCrunch, RWW, and Steve Rubel are among those weighing in with their thoughts on the subject