Links do Dia: 26.08.08

• Are You Measuring Media by the Pound? – Conversation Agent

I was reading an article for the Silicon Alley Insider by Jason Calacanis and was prompted to ask the    question – are you measuring media by the pound?

Calacanis is talking about press impressions – always measure your press by the pound, he concludes quoting John Brockman. To say that Calacanis infers the behavior he thinks should be adopted by a whole category of companies from his own personal journey is putting it mildly.

• Marketing Moves to the Blogosphere – Wahsington Post

Jason Calacanis, who got into blogging early and big, has quit (…) Calacanis said he got tired of all the nasty commenters and opportunistic “link-baiters,” people who post just to promote their own blogs (…) Calacanis blogged to start conversations and be a part of a virtual community, but corporate bloggers are in it for other reasons: talking directly to customers or giving a personal touch to a big business.

“It’s a phenomenal promotion vehicle for a company, or a great crisis tool or a great customer service tool,” said Geoff Livingston, a public relations strategist and social media expert.