Links do Dia: 28.08.08

• The first law of mass media - Seth Godin

Organizations will work tirelessly to de-personalize every communication medium they encounter.

• Thoughts about Social Networking: where it needs to go – WebMetrics Guru

I attended Optimization Lunch today with a co-worker for a SWIG Roundtable on testing and optimizing key pages using Analytics. While I saw similarities between Usability Testing and Web Analytics (a convergence of sorts), it suddenly “hit” me where the future of Conversation Marketing and Social Networks lie – it’s in the Social Graph.