After a brutal year in which the nation’s luxury retailers were forced to offer their wares at stunning discounts, they are trying to get their magic back. And they may have found a way: deliberately running low on merchandise. (…) “What’s luxury retailing about?” Mr. Sadove said. “It is about a scarcity of supply.” (ver norma da escassez)
Novembro 24, 2009
A Norma da Escassez no Comério de Luxo
Setembro 11, 2008
Links do Dia: 11.09.08
- Are Bloggers “Media”? – PR Squared
Are bloggers members of the “media?” That’s a tough question.
The blogging trend is still fairly new (in the grand scheme), and bloggers are as often considered “snarks in bunnyslippers” as they are legitimate information sources.
IN Madison Avenue’s mind’s eye, women are still preternaturally obsessed with the cleanliness of their kitchen floors, while men ruminate constantly about which shaving products will render them more attractive to the opposite sex.
The European Parliament has set out to change this. Last week, the legislature voted 504 to 110 to scold advertisers for “sexual stereotyping,” adopting a nonbinding report that seeks to prod the industry to change the way it depicts men and women.
Setembro 10, 2008
Links do Dia: 10.09.08
- How to Respond To a Blog Crisis In 5 Steps – Influential Marketing Blog
A blogger has just said something bad about your company and it’s getting picked up and repeated by others rapidly online … what do you do? One of the toughest things to understand about responding to a negative situation on blogs is the speed with which the conversations happen. Speed matters because in a matter of minutes, content can go viral and not responding early means that your voice is missing in the crucial early conversations and therefore not represented as anyone carries the conversation forward. Aside from that, if you do not respond quickly, you give others a chance to respond for you – and perhaps not favourably. So how do you deal with a negative blog situation if one did arise, and do it quickly?
- Google to put newspapper archives online – Times Online
Google has taken another step towards its stated goal of indexing the world’s information by scanning newspaper archives and making them searchable on the internet.
Setembro 9, 2008
Links do Dia: 09.09.08
- Time – Seth Godin
Here’s the #1 most overlooked secret of marketing, of growing your organization, of building trust and creating for the long haul.
- The Omnigoogle – Nicholas Carr
“Some say Google is God,” Sergey Brin once said. “Others say Google is Satan.”
The confusion about Google’s identity may not be quite that Manichean, but it does run deep. The company, which today celebrates the tenth anniversary of its incorporation, remains an enigma despite the Everest-sized pile of press coverage that has been mounded around it. People can’t even agree what industry it’s in. The many businesses that see the young company as an actual or potential competitor include software houses, advertising agencies, telephone companies, newspapers, TV networks, book publishers, movie studios, credit card processors, and Internet firms of all stripes. If your business involves information, you probably fear (and admire) Google.
