Money doesn’t make the world go round: it’s testosterone. The more that traders have, the richer they’ll become – up to a point.
- Does your company need a Chief Blogger? – Advertising Age
But for better or worse, it seems corporate blogging — and the title of chief blogger — is beginning to hit its stride. Companies such as Coca-Cola, Marriott and Kodak all have recently recruited chief bloggers, with or without the actual title, to tell their stories and engage consumers.