- Total Recall – New York Times/Idea Lab
How much would you pay to have a small memory chip implanted in your brain if that chip would double the capacity of your short-term memory? Or guarantee that you would never again forget a face or a name?
- Human Nature Will Drive the End of Advertising as We Know It – Scoot Goodson’s Writings
What does an elevator button mean for the marketing departments of Guinness, Sony, adidas, Budwiser who stake their financial success on huge big budget TV spots? The door may be closing fast.