- The Google Economy – BuzzMachine
I think we’re seeing a new definition of “the economy.”
The old definition meant and measured the performance of big companies and their impact on each other. This was especially the case in media and advertising, which served only companies of a certain size because only large companies could afford to advertise in large outlets. But Google’s marketplace for advertisers of all sizes represents the small-is-the-new-big economy: no limit of small enterprises that can now add up to a critical mass. The fact that it is an auction marketplace also means that this economy is more fluid; it fills in voids.
- Does Mozilla Control Apple’s Reputation? – Andy Beal’s Marketing Pilgrim
Want to know the latest craze in radical transparency?
Calling out your competitor publicly, and embarrassing them into making a change.
Don’t believe me it works? The most recent example comes from the Mozilla’s public condemnation of a new practice by Apple–which sneakily installs the company’s Safari browser on Windows computers. Mozilla owns the Firefox browser and so its CEO, John Lilly, went public with his concerns over the practice.