- Brand Interactions Are the Future – David Armano in Ad Age Digital Next
Brand Google was built on a lot of different things. If brand 1.0 was Coke, built on a solid foundation of marketing, then brand 2.0 is more like Google, built on an ecosystem of experience and natural word of mouth referrals. But the one thing I want to call out is something I like to refer to as “micro-interactions.”
- Silly Trafic – Seth Godin
This is a truth of the Internet: When traffic comes to your site without focused intent, it bounces. 75% of all unfocused visitors leave within three seconds.