- Public Broadcasting and Twitter? Engagement and Authenticity! – Andy Carvin’s Waste of Bandwith
Even though the Twitter tag line is “What are you doing?” the heart of twitter is really “What do you want to talk about?” And it doesn’t take long to notice that Twitter users are serious news junkies; they want to talk about what’s going on in the world and in their lives.
- Applications Economics – David Armano in AdWeek
Some kid comes up with the next YouTube, Facebook or mobile platform, and most advertisers want to figure out how to market on it. Instead of designing and developing useful applications that could give brands the opportunity to insert themselves meaningfully into our lives, we get cutesy but useless “Sprite Sips” on Facebook, ubiquitous banners in all shapes and sizes and microsites that you won’t likely return to. And I’m talking about digital advertising — never mind traditional.