Links do Dia: 21.05.08

As a veteran of the 1.0 Web movement, I still suffer from flashbacks when hearing the word “sticky.” The notion of creating a “sticky website” was the holy grail of digital marketing back when the web was still in its infancy. The new holy grail, as we all know, is “viral.”

As I have said many times: if you want to learn how to be a great presenter, look outside the public-speaking and presentation-skills literature, and certainly look beyond advice on how to use ephemeral software apps like PowerPoint and Keynote. Every year it seems a new book comes out with practical applications for presenters and speakers, even though it’s not a book about presentations at all.


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