- Another Way to Measure Electoral Clout: Watch the Widgets – Red Write Web
Even though last night’s big contests in Kentucky and Oregon ended in a split decision, with big wins for both Senators Barack Obama and Hillary Clinton, most pundits now agree on who is most likely to be the Democratic nominee for president when the convention rolls around in August. Hint: it’s the candidate who has dominated nearly every method we could think of to measure election momentum on the web. We got some data last night from widget-provider Widgetbox that shows the same trend for viral widget installs.
Back in August 2007, usability guru Jakob Nielsen wrote about banner blindness and indicated that plain text, faces and cleavage (or other private body parts) were the three design elements most effective at attracting eyeballs. While Nielsen didn’t examine any popular internet websites specifically, this eye-tracking research holds true in many instances.