Links do Dia: 11.06.08

Coca-Cola quietly launched one of their first social media applications last weekend, a bookmarking widget for Facebook called CokeTag. (Coke Singapore also has a Facebook application out, promoting a tie-in with UEFA EURO 2008.) CokeTag is not only a smart play from the company, but also a fairly useful app as far as profile widgets go. The app allows users to create customizable Flash bookmark widgets linking to link collections on any topic they’re passionate about.

Millions of us are using various forms of social networks to connect with, mobilize and even influence very specific groups of people who fall within our specialized niche whatever that is. Unlike mass marketing which uses focus groups to appeal to middle America or (insert demographic here) the internet thrives on fragmentation, algorithms and networks made of people to spread ideas, product recommendations, information etc.

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