- Create Meaning and Value – Conversation Agent
In other words connect ideas and people – that is classic content marketing in my book.
- Referential Messages: How to Create High-Impact Informatio that Other Will Want to Share – Dosh Dosh
Successful ideas and messages are shared when people are able to relate to it on their own terms, within their existing worldview. Data will remain cold, inert and impersonal unless it is framed in a concrete way that is relevant to the experiences of the recipient. You don’t want cold data. You want high-impact information that leaves a strong impression on your audience, so they’ll pass it on to others in their network, who’ll then do the same.