Links do Dia: 25.06.08

The government needs to drop “gloomy, miserable and bleak” messages in climate change ads and focus on more positive emotional messages to get the public to change their habits, according to a new report.

Is MySpace worth $3 billion, or $20 billion? It depends on how you value a user. It’s time to start comparing the big global social networks on something other than unique visitors and page views. I believe an effective way to value a particular user is based on the average Internet advertising spend per person in the country they live in. The higher the spend, the more value the social network can get out of the user by serving them advertising and other products. That means that, for now, users in a handful of key countries are worth far more in terms of revenue potential than those in the rest of the world.

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