Links do Dia: 30.06.08

A new study from ExpoTV shows that 55% of consumers want an ongoing dialogue with brands. The study investigates how brands and consumers interact, and in particular how consumers want brands to engage them. And the results are exciting. In addition to the 55% wanting an ongoing dialogue, 89% of respondents said they would feel more loyal to a brand if they were invited to take part in a feedback group.

I’m still digesting the meaning of Matt Richtel’s fascinating piece in last week’s Times about Google’s role in determining communal morality. Apparently, the legal defender of a porn website in a Pensacola, FL  obscenity trial is using Google to prove that the site’s content failed to violate communal standards


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