Links do Dia: 04.07.08

You are not in control of your brand anymore, those people you thought about as targets, audience, or consumers (all words I have a problem with) are now content creators, critics, collectors, joiners and even influential spectators.

As I write this column, all the talk is about the recession. There were nearly 40,000 stories in Google News in the last week mentioning the R-word. In addition, a gallon of gas, now at four dollars, may hit seven bucks by 2010, according to CIBC World Markets. Meanwhile, layoff announcements are up 21% in 2008, Challenger, Gray and Christmas reports. Recessions often accelerate social shifts that are already percolating under the surface. One of the key trends I have been watching is the growing number of Digital Nomads.

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