- What’s Your Brand U.0? – David Armano in Advertising Age
Pop Quiz: What’s the first thing you do after reviewing the resume of a serious candidate? You Google them, of course. Brands and businesses of all kinds have been waking up to the reality that the way their companies show up on internet search results can define them more than any PR campaign.
A PageRank layman recently asked me how Google decides what site gets what ranking. Rather than bore him with technical tidbits from last decade’s abstract, I thought I could better express the concept through a medium we can all appreciate: celebrities.