Links do Dia: 11.07.08

There’s been a fair amount of buzz recently about online reputation management and how to do it recently but one thing I don’t think anyone has really discussed is how a negative reputation can manifest itself online. After all, not all negative reputations are created equal. Sometimes it’s a page that looks innocuous but contains mildly negative negative things once you click through or sometimes it’s a page ranking 3rd calling you a C**T……

Inspired by the pages of Herd, a book about the hidden truth of who we are as penned by Mark Earls, I have been thinking about the usual suspects in a new light. You know, those elements of marketing, those untouchables in every circle, who are taken for granted as they are. That includes the celebrities and myths inside and outside organizations – the materials, which are often so immaterial to the end result.


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