Links do Dia: 14.07.08

Chris Brogan, one of my favorite conversationalists in social media, and a genuine, tech-savvy professional, recently talked about a topic that has been on my mind – personal brand equity. It was a conversation with Kat French that made me think of this concept of personal brand equity for rent. Why for rent? Because it’s not for sale. Sorry, it used to be that way, not anymore.

One day, you may be lucky enough to have a scarcity problem. A product or a service or even a job that’s in such high demand that people are clamoring for more than you can make. We can learn a lot from the abysmal performance of Apple this weekend. They took a hot product and totally botched the launch because of a misunderstanding of the benefits and uses of scarcity.


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