- Is Social Media a Waste of Time? – Chris Garrett
What do you think about Social Media and all the buzz around these services?
Last night I was on a Six Apart telephone conference with Andy Wibbels and Darren Rowse and the topic of how much time and effort social media takes up was raised. Andy made the good point that the people who discuss social media most are the people who need to, people like me who make our living being on top of these things so we can advise others.
If you follow all the advice on blogs and forums, took part in every social media venue, then you would very quickly have no time to do anything else.
- 5 Twitter Tactics for Building a Stellar Brand – Andy Beal in Mashable
Micromedia tools such as Twitter, Plurk, and Pownce have introduced the concept of group conversations. Similar to instant messaging, Twitter allows you to send quick, short messages to hundreds of friends at once. Anyone that signs on to “follow” your Twitter profile will receive an alert—via instant message, mobile text message, or email—each time you send a new message.
How can you use services such as Twitter to build your reputation? The service is still relatively confined to early adopters, but is already showing great promise as a tool for building your brand.