- The Rise of “Egommunication” – Influential Marketing Blog
There is a magic power that a growing number of people are starting to have. It’s happening all around us with social media and yet most of the time it is going without notice. I can now communicate with someone without communicating with them. I can tell them something without talking to them. And I can virtually guarantee that my message gets through to them no matter how flooded their inbox. Welcome to the world of something I would call egommunication.
Nancy Pelosi, the speaker of the House, was asked a question here at a bloggers conference about energy. Ms. Pelosi glanced at her BlackBerry, noting that she had an e-mail message from a friend on that very subject.
With that, the voice of former Vice President Al Gore came over the public address system, as if reading the e-mail message: “Dear Nancy.” This created a sea of quizzical looks in the audience, then gasps, cheers and a standing ovation as Mr. Gore strode on stage.