Links do Dia: 23.07.08

I don’t believe brand as “broadcaster” is going away any time soon, but I do think the exciting challenge which lies ahead of us is to figure out what tactics actually work in the “brand as facilitator” category.  It’s something I’ve been chewing on the last few weeks.  If you’ve got some examples of the latter, I’d love to hear about them.

“Who ‘owns’ Social Media?”  This question spawned a fascinating debate over at Jason Falls’s Social Media Explorer blog last week.  Jason posited that the PR group is best positioned to take the lead on a corporation’s Social Media outreach:

“…Social media is essentially public relations in the online world. Divide the category up by component — blogs, social networks, microblogging, podcasts, Web TV, wikis … — they each ladder in some way to a component of public relations — writing, corporate communications, community relations, media relations, event management.”

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