Links do Dia: 25.07.08

I can see the deal now, and I’m sure many of you have been in these meetings (client or agency side). The agency knows the brand manager is familiar, comfortable, with traditional interactive marketing campaigns in the past. So, the agency comes to the table repurposing a successful microsite now to meet a “Facebook strategy”. The brand manager nods, signs off, and the agency gets to work. Weeks to months later, the campaign launches on Facebook, with many of the computer-to-human features that you’d see on a microsite but it doesn’t allow self-expression or the ability to share. As such, only a few folks show up, and it’s written off as a ‘learning experiment’ (corporate translation: fail).

In the business world, information technology (IT) pros plays an incredibly valuable role. As geeks we may not love them all the time, but they do keep mission-critical services like email up and running to “five nines.” However, corporate IT is at a major crossroads and things are about to get a lot more complicated.


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