- Just Because I Read Your Blog Doesn’t Mean I’m Under Your Influence – Servant of Chaos
The idea of “influence” fascinates me. I have written about Granovetter’s strength of weak ties, the importance of curiosity over influence and the democracy of action — and each time I wonder how influence does, or should relate to social media.
Viral marketing is the process of using peer-to-peer communications in order to rapidly spread information about a brand or message. The term ‘viral’ stems from the concept of a ‘virus’, a self-perpetuating phenomenon which infects whatever it comes in contact with, spreading itself in an expanding outward arc. Your message is the virus. The carriers are your audience.