Links do Dia: 07.08.08

Since quite a number of people who swing by my blog are either in marketing or public relations, I wanted to address you specifically for a moment. I’m writing to you as part of this new version of media, one blogger not paid to blog, not working for a newspaper or magazine outlet, not especially beholden to the traditions that have come before. I’m writing to you as a human being who likes people, community, innovation, and business, not to mention art, creativity, play, and many other things. I want to tell you a few things for you to consider.

It’s funny how new ideas and ways of doing business can sometimes take shape in companies. Contrary to popular belief, not all innovation comes from the research lab or executive management suite. Oh those guys usually get credit for it, but sometimes real change starts with a single person or small team of people buried deep within an organization.

A good example of this is when some former colleagues of mine at another company banded together in the early 90’s on their own time to create the company’s first Web site. No executive strategic vision. No corporate budget. They refused to wait around for management to tell them the Web was going to be something special. They just saw the future and literally jump started this Fortune 500 brand into the Internet Age.

I see a very similar trend in many companies today when it comes to social media.


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