Links do Dia: 15.08.08

In the age of transparent conversation, knowing who you are talking with is increasingly important.

Both as consumers and marketers, we have been quick to state that humanizing a brand makes it more likely we will engage with the company, product or service. And we have demonstrated that is the case in many public instances. We pay attention to brands and that is reflected in brand rankings.

Is brand impersonation a form of brandjacking?

When a journalist takes on a company, brand, individual or other entity — they are protected by the big media companies that employ them. Bloggers, not so much.

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