- Guidelines for Brands Using Twitter – Logic + Emotion
For many individuals, Twitter allows us to manage our multiple circles of friends and contacts. However, In what seems like a very short amount of time, Twitter has become one of the most talked about social networks around. While it has a relatively small base of users compared to other networks such as My Space and Facebook—brands and organizations from Starbucks to Dell to Nike, Southwest and many more seem to be rushing into it for one reason or another. Back in 2007 when I wrote about in in BusinessWeek, I called Twitter a “Conversation Ecosystem”—that’s because it’s a platform that supports multiple conversations and interactions across multiple platforms. If you are a brand manager, agency or even employee and you are considering diving into Twitter, here’s a few things you might want to consider.
- What if you don’t want them as a brand ambassador? – FreshNetworks Blog
I have to admit that I have never been to an Olive Garden. In fact I only know it from an episode of Will & Grace, and only realised it was a real chain when I read an article in the Wall Street Journal yesterday. And not only is it a real chain, but it has a great and loyal following.
One famous brand ambassador in particular takes every opportunity to tell us about the brand. Sounds great, the kind of endorsement many brands dream of. The only problem is that this particular brand ambassador is not completely wanted by the brand.