Links do Dia: 20.08.08

Last week, I listed out 9 reasons Why Brands Are Unsuccessful In Twitter, and other microblogging technologies. Companies are caught between the minutia of the discussions and their willingness to be human or add value to the conversations. Although a one-sided view of what’s going wrong, now let’s focus on what’s going right.

I’m watching –and talking– to many brands that are choosing to engage with this seemingly endless stream of personal thoughts, updates, and conversations within Twitter.

When in doubt, blame the latest technology. Socrates thought the advent of writing would wreak havoc on the powers of the mind. Christian theologians denounced the printing press as the work of the devil. The invention of the telephone was supposed to make letter-writing extinct, and the arrival of the train — and later the car and plane — was going to be the death of community.

Now comes a technological bogeyman for the 21st century, this one responsible for a supposed sharp uptick in American shallowness and credulity: the Internet and its digital spawn.

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