Links do Dia: 22.08.08

Recently, while browsing through MyBlogLog and other sites, I’ve seen a lot of people with multiple blogs, usually more than two. There is really no problem with having more than one blog, but I always ask myself that if someone has more than one blog, than it must mean their first blog is doing very well. Wrong!

And that’s where I see a problem, at least in my opinion. When checking the stats on those multiple blogs, I found that in most cases all of the blogs were doing poorly to relatively OK, but nothing more. So, instead of having one poorly performing blog, many people have several poorly performing blogs.

A few days ago, I had a private briefing before the press with Tim Kendall, Director of Monetization at Facebook, below are the findings, with specific recommendations for brands. As I get more information, such as results and data, I’ll update this post.

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