Links do Dia: 04.09.08

Convention speeches can sometimes be real snoozers, and this year’s DNC in Denver had a couple of those, but I thought most of the speeches were good, and some were excellent, including those by Hillary Clinton, Bill Clinton, and Michelle Obama. But the one everyone is talking about is the acceptance speech by Barack Obama Thursday night in a packed outdoor stadium. Many are calling Obama’s speech — including many conservatives — one of the greatest political speeches in recent memory. (…) But I think the independent David Gergen (who has served with the Nixon, Ford, Reagan, and Clinton administrations) put it best when he described Obama’s speech on CNN this way:  “As a speech, I was deeply impressed. In many ways it was less a speech than a symphony.”

People are fickle, but we’re generally rational. When someone makes a choice (hiring, firing, choosing a vendor, buying a soda) they’re using some sort of internal logic and reasoning to support that choice.

As a marketer, you win when they choose you.

Advertisements

Deixe uma Resposta

Preencha os seus detalhes abaixo ou clique num ícone para iniciar sessão:

Logótipo da WordPress.com

Está a comentar usando a sua conta WordPress.com Terminar Sessão / Alterar )

Imagem do Twitter

Está a comentar usando a sua conta Twitter Terminar Sessão / Alterar )

Facebook photo

Está a comentar usando a sua conta Facebook Terminar Sessão / Alterar )

Google+ photo

Está a comentar usando a sua conta Google+ Terminar Sessão / Alterar )

Connecting to %s