Links do Dia: 09.09.08

  • Time – Seth Godin

Here’s the #1 most overlooked secret of marketing, of growing your organization, of building trust and creating for the long haul.

“Some say Google is God,” Sergey Brin once said. “Others say Google is Satan.”

The confusion about Google’s identity may not be quite that Manichean, but it does run deep. The company, which today celebrates the tenth anniversary of its incorporation, remains an enigma despite the Everest-sized pile of press coverage that has been mounded around it. People can’t even agree what industry it’s in. The many businesses that see the young company as an actual or potential competitor include software houses, advertising agencies, telephone companies, newspapers, TV networks, book publishers, movie studios, credit card processors, and Internet firms of all stripes. If your business involves information, you probably fear (and admire) Google.

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