[Link] Estudo demonstra que apenas 1% dos “Fãs” Interage com uma Marca no Facebook

Dados interessantes de um estudo realizado pelo Ehrenberg-Bass Institute da Austrália que revelam que apenas 1% dos “fãs” de uma marca no Facebook interage com a mesma:

Researchers for the institute looked at this metric as a proportion of overall fan growth of the top 200 brands on Facebook over a six-week period back in October and they found the percentage of People Talking About This to overall fans to be 1.3%. If you subtract new likes, which only requires a click and in the minds of the researchers are akin to TV ratings, and isolate for more engaged forms of interaction, you’re left within an even smaller number: 0.45%. That means less than half a percent of people who identify themselves as like a brand actually bother to create any content around it.

You might assume these are damning numbers. But this isn’t necessarily the case.

“I don’t think it’s a bad thing,” said Karen Nelson-Field, senior research associate for Ehrenberg-Bass Institute who describes herself as a “Facebook advocate.” “People need to understand what it can do for a brand and what it can’t do. Facebook doesn’t really differ from mass media. It’s great to get decent reach, but to change the way people interact with a brand overnight is just unrealistic.”

Link: Study: Only 1% of Facebook ‘Fans’ Engage With Brands | Digital – Advertising Age.

2 thoughts on “[Link] Estudo demonstra que apenas 1% dos “Fãs” Interage com uma Marca no Facebook

  1. Pingback: Rácio de Interacção das 100 Maiores Páginas de Marcas no Facebook: Comparativo Portugal vs Mundo | Dissonância Cognitiva

  2. Pingback: O Fascínio pelo Número de Fãs no Facebook | Dissonância Cognitiva

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